Owning your own online identity—your own domain name—provides some incredible benefits. First, you get to permanently own everything that you post—including the links. A forever destination for your thoughts. And you can also maintain your "forever" contact information, too—a lifelong digital address. But beyond that, it's ***YOUR*** digital home, where you decide the rules, the format, the features, the content. It takes a little bit of work, but it's truer personal expression than fitting yourself into the same generic profile and post requirements, and it provides you opportunities to reduce [[switching costs]] when a platform or service reaches [[Enshittification]].