Defined: >Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. > >I call this #enshittification. > > - Cory Doctorow (via [TikTok's Enshittification](https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys), but his earlier post [How monopoly enshittified Amazon](https://pluralistic.net/2022/11/28/enshittification/#relentless-payola) also describes it in detail) Once you understand this concept, especially favored among tech companies whose mantra was "get big fast", then you notice it absolutely everywhere: Amazon, Uber, Facebook, Instagram, Twitter, Google Search...sadly, the list goes on and on and on. What's the solution? One is reducing [switching costs].